Kirloskar Enriching Lives

Faculty and Research


Research & Publications

Select Refereed Research Publications

  • Pai, V.S. (2016). “Bata India Ltd: Executing a business turnaround”, SAGE Business Cases, SAGE Publications Ltd, UK, Online ISBN: 9781473961685, DOI: http://dx.doi.org/10.4135/9781473961685
  • Pai. V. S. (2015). “Cipla Global Ltd: Generics versus Drug Discovery”, International Journal of Case Studies in Management, HEC Montreal, Canada, 13(4), 1-20.
  • Pai. V. S. (2015). “Cipla Global Ltd: Generics versus Drug Discovery”, International Journal of Case Studies in Management, HEC Montreal, Canada, 13(4), 1-20.
  • Pai, V. S. (2015). “Nokia Ltd: Travails of a Market Leader”, VISION – The Journal of Business Perspective, MDI, 19(3), 276-285. DOI: 10.1177/0972262915593672 (SAGE Publication)
  • Hiremath, C. V., and Pai, V. S. (2015). “Local Firms versus MNCs in India: A Study of Competitive Performance”, European Journal of Economics and Management, 2(1), 128-149. ISSN: 2056-7375
  • Pai, V. S., and Subramanian, Ram. (2014). “Kraft Foods Inc. in India – The Cadbury Acquisition”, Asian Case Research Journal, Singapore, 18(2), 371-399. DOI: 10.1142/SO21892751450014X (World Scientific Publishing Co).
  • Pai, V. S. and Hiremath C. V. (2013). “Comparative Performance of Domestic and Foreign Owned Firms: Evidence from an Emerging Market”, Review of Integrative Business and Economics Research, Bangkok, 2(2), 416-433.
  • Pai, V, S. (2013). “Godrej Consumer Products Ltd”, Business Case Journal, USA, 20(2), 76-88. Pai, V. S. (2006). “Trends in the Indian Banking Industry: Analyses of Inter-regional Trends in Deposits and Credits”, ICFAI Journal of Management Research, ICFAI University, 5(1), 65-72.
  • Pai, V.S. (2006). “Trends in the Indian Banking Industry: Analyses of Inter-regional Trends in Deposits and Credits”, ICFAI Journal of Management Research, ICFAI University, 5(1), 65-72.
  • Pai, V. S. (2003). “Developing Business Strategy: A Synthesis of Approaches”, IIMB Management Review, 15(1), 55-60. (Elsevier Publication)
  • Pai, V. S. (2003). “MNC’s & Human Capital Accretion in the Software Industry”, Productivity, National Productivity Council, New Delhi, 44(3), 429-436.
  • Pai, V. S. (2003). “Strategic Alliances: Long-Lasting Marriages or Short-Lived Infatuations”, ICFAI Journal of Management Research, 2(3), 53-60.
  • Pai, V. S. (1995). “Trends in Handloom Exports: A Strategic Analysis”, Decision, Indian Institute of Management, Calcutta, 21(3), 159-170. (Springer publication)
  • Pai, V. S. (1995). “Diversified Companies and Financial Performance: A study”, Finance India, Indian Institute of Finance, Delhi, 9(4), 977-988.
  • Pai, V. S. (1991). “Indian Tea Industry: Strategic implication for 90s”, Productivity, National Productivity Council, New Delhi, 32(1), 121-124.

Papers Accepted For Publication

  • Pai, V. S. “Hero Honda Motors Ltd”, Asian Case Research Journal, Singapore. (World Scientific Publishing Co)
  • Pai, V. S. “Competing in the Indian Telecom Market: The Tata-DoCoMo Experience”, The CASE Journal, (USA), (Emerald Publication)
  • Pai, V. S. "Bata India Ltd: Executing a business turnaround”, Sage Business Publishing, UK [Accepted in July 2015] with Pai, V.S. “SELCO Ltd”, South Asian Journal of Business and Management Cases, (SAGE Publication)

Paper Sent For Publication/Competition

  • Pai, V.S. “ITC Ltd: Deploying e-Choupal for Competitive Advantage,” sent to South Asian Journal of Management.
  • Pai, V.S. “Challenges MNCs face in Emerging Markets: The Nestle Experience”, sent to John Molson MBA Case Writing Competition 2016, Concordia University, Montreal, Canada.
  • Pai, V.S. “Penetrating a High Growth Emerging Market: Renault’s India Saga”, sent to John Molson MBA Case Writing Competition 2016, Concordia University, Montreal, Canada.
  • Pai, V.S. “Single Business Vs Multi Business Firms in India: An Empirical Analysis”, sent to European Journal of Economics and Management, the UK.

Paper Submitted/Presented In Conferences

  • Pai, V. S. and Hiremath, V. H. (2016, February). Focus Vs Diversification: A Study of Select Indian Firms. 29th International Conference on Economics and Social Sciences (ICESS), Singapore. (I intend to present the paper in person).
  • Hiremath, V. C., and Pai, V. S. (2014, January). Local Firms versus MNCs in India: A Study of Competitive Performance. CYRUS Institute of Knowledge Conference on, West-Meets-East: Exploring Sustainable Development, Innovation, and Entrepreneurship Opportunities. Dubai, U.A.E. Presented by co-author Chetan V. Hiremath via Skype.
  • Pai, V. S., and Hiremath, V. C. (2013, June). Comparative Performance of Domestic and Foreign Owned Firms: Evidence from an Emerging Market. SIBR-Thammasat 2013 Conference on Interdisciplinary Business and Economics Research, Bangkok. Presented the paper in person.
  • Pai, V. S. (2011, June 2011). Hero Honda Motors Ltd: A Long Lasting Joint Venture. SIBR-Thammasat 2011 Conference on Interdisciplinary Business and Economic Research, Bangkok (did not attend and present because of personal reasons).
  • Pai, V. S. (2011, April). Tata DoCoMo: Competing in the Indian Telecom Market. Faculty of Business Management and Accounting, Universiti Sultan Zainal Abidin, Malaysia (did not attend and present because of personal reasons).

Select Book Reviews Published

  • Pai, V. S. (2005). Rational Exuberance: Silencing the Enemies of Growth and Why the Future is Better than You Think, by Michael J Mandel, Vikalpa, IIM Ahmedabad, 30(3), 168-171.
  • Pai, V. S. (2006). Passion to Win: How Winning Companies Develop and Sustain Competitive Edge, by Abad Ahmed and OP Chopra, South Asian Journal of Management, AMDISA, 13(1), 129-131.
  • Pai, V. S. (2007). The Extended Enterprise: Gaining Competitive Advantage through Collaborative Supply Chains by Edward W Davis and Robert E Spekman, IIM-B Management Review, 19(1), 83-84.
  • Pai, V. S. (2005). The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival, IIM-B Management Review, 17(4), 127-129.
  • Pai, V. S. (2008). Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets, by Jagdish N Sheth and Rajendra S Sisodia, South Asian Journal of Management, AMDISA, 15(2), 125-128.

Case Studies uploaded to the European Case Clearing House/The Case Centre

  • Pai, V. S. (2007). ITC: Adding Shareholder Value through Diversification. Uploaded to the European Case Clearing House, Cranfield University, UK.
  • Pai, V. S. (2006). Amul: The Cooperative Model for Growth. Uploaded to the European Case Clearing House, Cranfield University, UK.
  • Pai, V. S. (2013). Kanthappa Agencies Ltd. Uploaded to the The Case Centre, Cranfield University, UK.

National Business News Paper Publications

  • Pai, V. S. (2002, January 29). How competitive is the Indian private sector? The Hind-Business Line, p. 8.
  • Pai, V. S. (2001, June 27). Meeting the Chinese threat, The Hindu Business Line, p. 14.
  • Pai, V. S. (2000, October 1). The way to be fighting fit, The Economic Times-Financial Times, p. 4.
  • Pai, V. S. (2000, April 30). Auto-component makers have to gear up, The Economic Times- Financial Times, p. 3.
  • Pai, V. S. (2000, January 12). Forthcoming flash-point, The Economic Times, p. 10.
  • Pai, V. S. (2000, January 9). Marriages of convenience: Business partnering, The Economic Times-Financial Times, p. 3
  • Pai, V. S. (1999, October 31). Surviving changes in the car industry, The Economic Times- Financial Times, p. 3.
  • Pai, V. S. (1999, September 23). Business restructuring: Strategic thinking is key, The Hindu Business Line, p. 15.
  • Pai, V. S. (1999, September 19). Outsource intelligently, The Economic Times- Financial Times, p. 3.
  • Pai, V. S. (1995, June 24). The HLL-TOMCO merger-II: Advantages of the exercise, The Hindu Business Line, p. 8.
  • Pai, V. S. (1995, June 23). The HLL-TOMCO merger-I: Reasons behind the move, The Hindu Business Line, p. 8.
  • Pai, V. S. (1995, May 4). Defining the business clearly – Creativity in the decision – making process, The Hindu Business Line, p. 19.
  • Pai, V. S. (1995 April 20). Advantage of being the leader: Using the experience curve, The Hindu Business Line, p. 19.
  • Pai, V. S. (1995 April, 6). PLC and business planning: A perspective, The Hindu Business Line, p. 19.
  • Pai, V. S. (1995, February 16). Portfolio analysis paradigm: Playing to win, The Hindu Business Line, p. 18.
  • Pai, V. S. (1995, January 19). Benchmarking: A tool for building competitive advantage, The Hindu Business Line, p. 18

Business Magazine Publications

  • Pai, V. S. (2006). Competition in the Indian TV Industry: An Analysis of Trends, Effective Executive, ICFAI University Press, 8(1), 64-67.
  • Pai, V. S. (2005). Public Call Offices in India: Predicting the Future, Effective Executive, ICFAI University Press, 7(1), 33-39.
  • Pai, V. S. (2004). Cola’s Countryside Crusade: The Distribution Challenge, Marketing Mastermind, ICFAI University Press, 4(11) 62-68.
  • Pai, V. S. (2004). The Indian MNCs: Hype or Reality? Effective Executive, ICFAI University Press, July, 38-40.
  • Pai, V. S. (2004). Challenges for Indian Organized Retail: A Research Agenda, Effective Executive, ICFAI University Press, 6(11), 31-34.
  • Pai, V. S. (2003). Corporate India at Cross Roads: The Required Paradigm Shift, Effective Executive, ICFAI University Press, 5(5), 27-30.
  • Pai, V. S. (2003). Relationship Marketing: Old Practices in New Form, Marketing Mastermind, ICFAI University Press, 3(6), 39-43.

Journals for which Dr. Pai is a Reviewer

  • Asian Case Research Journal, NUS, Singapore (World Scientific Publishing)
  • International Journal of Case Studies in Management, HEC-Montreal, Canada

Book Chapter:

  • Jha, Bidyanand (2017), “Healthcare Management: A comparative assessment of Apollo and Fortis”, Global Healthcare Management and Business Issues, Excel publication, ISBN- 9789386256317, Page – 26-36.
  • Jha, Bidyanand (2017), “Online medicine market: A study of Netmeds.com”, Global Healthcare Management and Business Issues, Excel publication, ISBN- 9789386256317, Page – 88-100.
  • Jha, Bidyanand (2017), “Social Media and Academia”, Global Healthcare Management and Business Issues, Excel publication, ISBN- 9789386256317, Page – 109-134.
  • Jha, Bidyanand (2017), “Online and Social Media environment: Impact on medicine markets”, Global Healthcare Management and Business Issues, Excel publication, ISBN- 9789386256317, Page – 186-198.
  • Jha, Bidyanand (2017), “Mobile apps and Healthcare: Benefits, risk and best practices”, Global Healthcare Management and Business Issues, Excel publication, ISBN- 9789386256317, Page – 199-213.
  • Jha, Bidyanand (2017), “Healthcare Management: A study of south Asian countries in healthcare investment”, Global Healthcare Management and Business Issues, Excel publication, ISBN- 9789386256317, Page – 241-263.
  • Jha, Bidyanand (2017), “China and India: A comparative study on Healthcare expenditure”, Global Healthcare Management and Business Issues, Excel publication, ISBN- 9789386256317, Page – 285-301.
  • Jha Bidyanand (2016), “Social Media Presence: A framework for adaptation of social media in academia”, Indian Journal of Higher Education , Vol. VII, Issue II, pp- 35.
  • Jha Bidyanand (2012), “Managing Ethical Standards: A critical review about five myths of ethics”, Page number 374-80, ISBN: 9788174469441, Excel Book Publication, Ethics in Business and Corporate Governance”.
  • Jha Bidyanand (2009), “Beauty of Supply Chain in Retail Industry: An Indian Perspective”, Retailing in India, Page number 412-18, ISBN: 9788174467584, Excel Book Publication, “Marketing in Emerging Market”.

International Journal:

  • Jha Bidyanand et.al (2016), “Online Purchase Intention: A Study of Automobile Sector in India” , Review of Interdisciplinary Business Research in Management and Economics (RIBER)
  • Jha, Bidyanand (2015), “Online Purchase Intention on Tablet PC: Role of Social Media and Learning Style”, European Journal of Economics and Management (EJEM).
  • Jha Bidyanand (2015), “Purchase Intention of Apparel Brand: Influence of Social Media and Learning Style”, Journal of Business Management and Research.
  • Jha Bidyanand (2015), “Social Media communication and Purchase Intention: Learning Style as Moderating Variable”, International Journal of Social Science and Research”.
  • Jha Bidyanand (2014), “Social Media, Brand Community, User generated comments and Brand Loyalty: Study of Indian Youth”, International Organization of Scientific Research.
  • Jha Bidyanand (2014), “Mobile and E-commerce: Study of Indian Young Consumer”, International Organization of Scientific Research.
  • Jha Bidyanand (2012), “Total Quality Management in Management School in India”, Indian Journal of Higher Education.
  • Jha Bidyanand (2012),”The Art of Balancing Change: The FDI effect in Indian Retail”, Shodh Drshti, BHU, India.
  • Jha Bidyanand (2012),”Neuro Marketing: Antidotes to Marketers”, The International Journal of social Science, Singapore.
  • Jha Bidyanand (2012), “TAM and E-tax User Intention: A study of North Karnataka”, South Asian Journal of Marketing and Research”.
  • Jha Bidyanand (2012), “Developing Right Human Equation: Learning from Indian Mythology”, International Journal of Commerce Management and Information Technology.

Case Study Published:

  • Jha Bidyanand et.al (2016), “Patanjali: Capturing Indian Market”, Case Centre, USA.
  • Jha Bidyanand (2015), “Social Media Marketing: A study of Makemytrip”, Springer Publication.
  • Jha Bidyanand (2012), “Strike at MUL then (2000-01) and Now (2011)”, Hummingbird Publication.

International Conferences:

  • Jha, Bidyanand (2017), “Healthcare Management: A comparative assessment of Apollo and Fortis”, Global Healthcare Management and Business Issues, International conference on Healthcare and Global Issues, Kirloskar Institute of Advanced Management Studies, Pune.
  • Jha, Bidyanand (2017), “Online medicine market: A study of Netmeds.com”, Global Healthcare Management and Business Issues, International conference on Healthcare and Global Issues, Kirloskar Institute of Advanced Management Studies, Pune.
  • Jha, Bidyanand (2017), “Social Media and Academia”, Global Healthcare Management and Business Issues, International conference on Healthcare and Global Issues, Kirloskar Institute of Advanced Management Studies, Pune.
  • Jha, Bidyanand (2017), “Online and Social Media environment: Impact on medicine markets”, Global Healthcare Management and Business Issues, International conference on Healthcare and Global Issues, Kirloskar Institute of Advanced Management Studies, Pune.
  • Jha, Bidyanand (2017), “Mobile apps and Healthcare: Benefits, risk and best practices”, Global Healthcare Management and Business Issues, International conference on Healthcare and Global Issues, Kirloskar Institute of Advanced Management Studies, Pune.
  • Jha, Bidyanand (2017), “Healthcare Management: A study of south Asian countries in healthcare investment”, Global Healthcare Management and Business Issues, International conference on Healthcare and Global Issues, Kirloskar Institute of Advanced Management Studies, Pune.
  • Jha, Bidyanand (2017), “China and India: A comparative study on Healthcare expenditure”, Global Healthcare Management and Business Issues, International conference on Healthcare and Global Issues, Kirloskar Institute of Advanced Management Studies, Pune.
  • Jha Bidyanand (2017), “Adaptation of social media in academia”, International Conference on Digital Marketing, SIES Management School, Mumbai.
  • Jha Bidyanand (2016), “RJIO: Revolutionizing the Indian Telecom Industry”, International Case Competition, ICBM Business School, Hyderabad.
  • Jha Bidyanand et.al.(2016), “Social Media Adaptation in Academics”, ICFAI Business School, Pune.
  • Jha Bidyanand et.al.(2016), “Online Purchase Intention: A Study of Automobile Sector in India”, Society of Interdisciplinary Research (SIBR), Bangkok.
  • Jha Bidyanand (2014), “Social Media and its impact on online purchase of Indian Teens”, International conference of management, Society of Interdisciplinary research, Hong-Kong.
  • Jha Bidyanand (2013), “Factor affecting Purchase intention in mobile shopping in India”, International conference of management and information science, Bangkok.
  • Jha Bidyanand (2012), “Perception towards usage of mobile internet for E-commerce: A Study of Indian teens”, 7th International Research conference of Management and Finance, University of Colombo, Sri Lanka.
  • Jha Bidyanand (2011), “The art of balancing change: The FDI effect in Indian retail”, International conference of management, SDM CBS, Dharwad, India.
  • Jha Bidyanand (2010), “The five myths of Ethics: A case of management education”, International conference of management, RVIM, Bangalore, India.
  • Jha Bidyanand (2009), “Factors affecting organized retail in India: The FDI crossroad”, International conference of management, RIM (Rourkela Institute of Management), India.

Best Paper Award

  • Jha Bidyanand et.al.(2016), “Social Media Adaptation in Academics”, ICFAI Business School, Pune.
  • Jha Bidyanand et.al.(2016), “Online Purchase Intention: A Study of Automobile Sector in India”, Society of Interdisciplinary Research (SIBR), Bangkok.
  • Jha Bidyanand (2012), “Perception towards usage of mobile internet for E-commerce: A Study of Indian teens”, 7th International Research conference of Management and Finance, University of Colombo, Sri Lanka.

Article Publications:

  • Use of Social Media by the Students of Management Institutions at Davangere District, Karnataka. [Click here to Download]

Area of Research:

  • Information Literacy
  • Digital Literacy
  • Library Management System

Publications in International Journal:

  • N Parvathamma and Danappa Pattar (2013)-“Information Literacy Among Rural Community in an Economically Backward Region of Hyderabad Karnataka,” India. Journal of Agricultural and Food Information , 14, 26-36.
  • Anandhalli, G., & Pattar, D (2015)-“Scholarly communication of the vikalpa from 2003-2012: A scientometric study”. International Journal of Information Science and Management, 13(2), 27-40.

Publications in National Journal:

  • N Parvathamma and Danappa Pattar (2013) - “Digital Information Literacy among Post Graduate Management Students, Davangere Dist. Karnataka”. Annals of Library and Information Science. 60, 3, 159-166.

Conference Paper Published (International):

  • Danappa Pattar and Prakash S. Use of Social Media by the Students of Management Institutions at Davangere District, Karnataka (2015), Manipal, TAPMI.
  • Danappa Pattar and Gavisiddappa Anandhalli (2012). Information Competence Among rural community of Bellary District, karnataka. Information Literacy in Promoting E-Resources and its Empowerment for LIS Professionals (pp. 287-293). Bangalore: Don Bosco Institute of Technology.

Publications and Conference Proceedings

  • Study of pension system in India and the potential role of national pension scheme (NPS) in managing social security, International Research Journal of Commerce, Business and Social Sciences IRJCBSS, ISSN: 2277-9310, Vol.1, Issue 12 (III), March 2013
  • A Study On Investment Decisions Of a Common Man, AMIEMT International Journal, ISSN No 2322-557 in Vol 1-No 3. Co-author.
  • Impact of organized retailing on Agri Food supply chain in India”, UGC National Conference on Modern Business Practices in Global Scenario, conducted by Annamalai University on 23rd March 2012. Co-author
  • Retailing in India Rural Market- Opportunities, challenges and Innovative Approaches, The next Big Frontier in retailing””, International Conference on Emerging Markets and Issues in Management, conducted by VIT Business School on 16th March 2012. Co-author
  • Fostering Entrepreneurship in Academic Institutions, presented in National Conference in Kashibai Navale Engineering and Management College, Sinhgad, Pune in March 2011. Won the best paper award. Co-author

Papers under Review

  • A research paper on “Trailing Brand Personality” is under review by Indian Journal of Marketing
  • A case study on “Social Media and Customer Engagement: Make My Trip” for a Services Marketing Book, under review with Springer Publication.

Working Papers

  • A research paper on “Online Purchase Intention: A study of Auto Sector in India”
  • A research paper on “Effect of Brand Personality congruence on Brand Preference”
  • A case study on “Indian Noodle War and Wai Wai”

Area of Research:

  • Finance, Banking Published Publication

Paper Submitted/Presented in Conferences:

  • Presented a paper on ‘Break even Analysis’ for WIRC of ICWAI Journal, Mumbai
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