Kirloskar Enriching Lives

Faculty and Research


Research & Publications

Select Refereed Research Publications

  • Pai, V.S. (2016). “Bata India Ltd: Executing a business turnaround”, SAGE Business Cases, SAGE Publications Ltd, UK, Online ISBN: 9781473961685, DOI: http://dx.doi.org/10.4135/9781473961685
  • Pai. V. S. (2015). “Cipla Global Ltd: Generics versus Drug Discovery”, International Journal of Case Studies in Management, HEC Montreal, Canada, 13(4), 1-20.
  • Pai. V. S. (2015). “Cipla Global Ltd: Generics versus Drug Discovery”, International Journal of Case Studies in Management, HEC Montreal, Canada, 13(4), 1-20.
  • Pai, V. S. (2015). “Nokia Ltd: Travails of a Market Leader”, VISION – The Journal of Business Perspective, MDI, 19(3), 276-285. DOI: 10.1177/0972262915593672 (SAGE Publication)
  • Hiremath, C. V., and Pai, V. S. (2015). “Local Firms versus MNCs in India: A Study of Competitive Performance”, European Journal of Economics and Management, 2(1), 128-149. ISSN: 2056-7375
  • Pai, V. S., and Subramanian, Ram. (2014). “Kraft Foods Inc. in India – The Cadbury Acquisition”, Asian Case Research Journal, Singapore, 18(2), 371-399. DOI: 10.1142/SO21892751450014X (World Scientific Publishing Co).
  • Pai, V. S. and Hiremath C. V. (2013). “Comparative Performance of Domestic and Foreign Owned Firms: Evidence from an Emerging Market”, Review of Integrative Business and Economics Research, Bangkok, 2(2), 416-433.
  • Pai, V, S. (2013). “Godrej Consumer Products Ltd”, Business Case Journal, USA, 20(2), 76-88. Pai, V. S. (2006). “Trends in the Indian Banking Industry: Analyses of Inter-regional Trends in Deposits and Credits”, ICFAI Journal of Management Research, ICFAI University, 5(1), 65-72.
  • Pai, V.S. (2006). “Trends in the Indian Banking Industry: Analyses of Inter-regional Trends in Deposits and Credits”, ICFAI Journal of Management Research, ICFAI University, 5(1), 65-72.
  • Pai, V. S. (2003). “Developing Business Strategy: A Synthesis of Approaches”, IIMB Management Review, 15(1), 55-60. (Elsevier Publication)
  • Pai, V. S. (2003). “MNC’s & Human Capital Accretion in the Software Industry”, Productivity, National Productivity Council, New Delhi, 44(3), 429-436.
  • Pai, V. S. (2003). “Strategic Alliances: Long-Lasting Marriages or Short-Lived Infatuations”, ICFAI Journal of Management Research, 2(3), 53-60.
  • Pai, V. S. (1995). “Trends in Handloom Exports: A Strategic Analysis”, Decision, Indian Institute of Management, Calcutta, 21(3), 159-170. (Springer publication)
  • Pai, V. S. (1995). “Diversified Companies and Financial Performance: A study”, Finance India, Indian Institute of Finance, Delhi, 9(4), 977-988.
  • Pai, V. S. (1991). “Indian Tea Industry: Strategic implication for 90s”, Productivity, National Productivity Council, New Delhi, 32(1), 121-124.

Papers Accepted For Publication

  • Pai, V. S. “Hero Honda Motors Ltd”, Asian Case Research Journal, Singapore. (World Scientific Publishing Co)
  • Pai, V. S. “Competing in the Indian Telecom Market: The Tata-DoCoMo Experience”, The CASE Journal, (USA), (Emerald Publication)
  • Pai, V. S. "Bata India Ltd: Executing a business turnaround”, Sage Business Publishing, UK [Accepted in July 2015] with Pai, V.S. “SELCO Ltd”, South Asian Journal of Business and Management Cases, (SAGE Publication)

Paper Sent For Publication/Competition

  • Pai, V.S. “ITC Ltd: Deploying e-Choupal for Competitive Advantage,” sent to South Asian Journal of Management.
  • Pai, V.S. “Challenges MNCs face in Emerging Markets: The Nestle Experience”, sent to John Molson MBA Case Writing Competition 2016, Concordia University, Montreal, Canada.
  • Pai, V.S. “Penetrating a High Growth Emerging Market: Renault’s India Saga”, sent to John Molson MBA Case Writing Competition 2016, Concordia University, Montreal, Canada.
  • Pai, V.S. “Single Business Vs Multi Business Firms in India: An Empirical Analysis”, sent to European Journal of Economics and Management, the UK.

Paper Submitted/Presented In Conferences

  • Pai, V. S. and Hiremath, V. H. (2016, February). Focus Vs Diversification: A Study of Select Indian Firms. 29th International Conference on Economics and Social Sciences (ICESS), Singapore. (I intend to present the paper in person).
  • Hiremath, V. C., and Pai, V. S. (2014, January). Local Firms versus MNCs in India: A Study of Competitive Performance. CYRUS Institute of Knowledge Conference on, West-Meets-East: Exploring Sustainable Development, Innovation, and Entrepreneurship Opportunities. Dubai, U.A.E. Presented by co-author Chetan V. Hiremath via Skype.
  • Pai, V. S., and Hiremath, V. C. (2013, June). Comparative Performance of Domestic and Foreign Owned Firms: Evidence from an Emerging Market. SIBR-Thammasat 2013 Conference on Interdisciplinary Business and Economics Research, Bangkok. Presented the paper in person.
  • Pai, V. S. (2011, June 2011). Hero Honda Motors Ltd: A Long Lasting Joint Venture. SIBR-Thammasat 2011 Conference on Interdisciplinary Business and Economic Research, Bangkok (did not attend and present because of personal reasons).
  • Pai, V. S. (2011, April). Tata DoCoMo: Competing in the Indian Telecom Market. Faculty of Business Management and Accounting, Universiti Sultan Zainal Abidin, Malaysia (did not attend and present because of personal reasons).

Select Book Reviews Published

  • Pai, V. S. (2005). Rational Exuberance: Silencing the Enemies of Growth and Why the Future is Better than You Think, by Michael J Mandel, Vikalpa, IIM Ahmedabad, 30(3), 168-171.
  • Pai, V. S. (2006). Passion to Win: How Winning Companies Develop and Sustain Competitive Edge, by Abad Ahmed and OP Chopra, South Asian Journal of Management, AMDISA, 13(1), 129-131.
  • Pai, V. S. (2007). The Extended Enterprise: Gaining Competitive Advantage through Collaborative Supply Chains by Edward W Davis and Robert E Spekman, IIM-B Management Review, 19(1), 83-84.
  • Pai, V. S. (2005). The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival, IIM-B Management Review, 17(4), 127-129.
  • Pai, V. S. (2008). Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets, by Jagdish N Sheth and Rajendra S Sisodia, South Asian Journal of Management, AMDISA, 15(2), 125-128.

Case Studies uploaded to the European Case Clearing House/The Case Centre

  • Pai, V. S. (2007). ITC: Adding Shareholder Value through Diversification. Uploaded to the European Case Clearing House, Cranfield University, UK.
  • Pai, V. S. (2006). Amul: The Cooperative Model for Growth. Uploaded to the European Case Clearing House, Cranfield University, UK.
  • Pai, V. S. (2013). Kanthappa Agencies Ltd. Uploaded to the The Case Centre, Cranfield University, UK.

National Business News Paper Publications

  • Pai, V. S. (2002, January 29). How competitive is the Indian private sector? The Hind-Business Line, p. 8.
  • Pai, V. S. (2001, June 27). Meeting the Chinese threat, The Hindu Business Line, p. 14.
  • Pai, V. S. (2000, October 1). The way to be fighting fit, The Economic Times-Financial Times, p. 4.
  • Pai, V. S. (2000, April 30). Auto-component makers have to gear up, The Economic Times- Financial Times, p. 3.
  • Pai, V. S. (2000, January 12). Forthcoming flash-point, The Economic Times, p. 10.
  • Pai, V. S. (2000, January 9). Marriages of convenience: Business partnering, The Economic Times-Financial Times, p. 3
  • Pai, V. S. (1999, October 31). Surviving changes in the car industry, The Economic Times- Financial Times, p. 3.
  • Pai, V. S. (1999, September 23). Business restructuring: Strategic thinking is key, The Hindu Business Line, p. 15.
  • Pai, V. S. (1999, September 19). Outsource intelligently, The Economic Times- Financial Times, p. 3.
  • Pai, V. S. (1995, June 24). The HLL-TOMCO merger-II: Advantages of the exercise, The Hindu Business Line, p. 8.
  • Pai, V. S. (1995, June 23). The HLL-TOMCO merger-I: Reasons behind the move, The Hindu Business Line, p. 8.
  • Pai, V. S. (1995, May 4). Defining the business clearly – Creativity in the decision – making process, The Hindu Business Line, p. 19.
  • Pai, V. S. (1995 April 20). Advantage of being the leader: Using the experience curve, The Hindu Business Line, p. 19.
  • Pai, V. S. (1995 April, 6). PLC and business planning: A perspective, The Hindu Business Line, p. 19.
  • Pai, V. S. (1995, February 16). Portfolio analysis paradigm: Playing to win, The Hindu Business Line, p. 18.
  • Pai, V. S. (1995, January 19). Benchmarking: A tool for building competitive advantage, The Hindu Business Line, p. 18

Business Magazine Publications

  • Pai, V. S. (2006). Competition in the Indian TV Industry: An Analysis of Trends, Effective Executive, ICFAI University Press, 8(1), 64-67.
  • Pai, V. S. (2005). Public Call Offices in India: Predicting the Future, Effective Executive, ICFAI University Press, 7(1), 33-39.
  • Pai, V. S. (2004). Cola’s Countryside Crusade: The Distribution Challenge, Marketing Mastermind, ICFAI University Press, 4(11) 62-68.
  • Pai, V. S. (2004). The Indian MNCs: Hype or Reality? Effective Executive, ICFAI University Press, July, 38-40.
  • Pai, V. S. (2004). Challenges for Indian Organized Retail: A Research Agenda, Effective Executive, ICFAI University Press, 6(11), 31-34.
  • Pai, V. S. (2003). Corporate India at Cross Roads: The Required Paradigm Shift, Effective Executive, ICFAI University Press, 5(5), 27-30.
  • Pai, V. S. (2003). Relationship Marketing: Old Practices in New Form, Marketing Mastermind, ICFAI University Press, 3(6), 39-43.

Journals for which Dr. Pai is a Reviewer

  • Asian Case Research Journal, NUS, Singapore (World Scientific Publishing)
  • International Journal of Case Studies in Management, HEC-Montreal, Canada

Publications, Conferences and Seminars

  • "Adapting The Balanced Score Card to Management Education - A Concept Paper" (with Atul Kulkarni and Jamil Anwar), AMDISA Conference, Dhakha (accepted for presentation in February 2007).
  • "Management Education at the Crossroads - A Business School That Makes a Difference" (with Dr Janaki Naik), AIMS Conference at IIM Ahmedabad, January 2006.
  • "Performance through Process Synergy - A Route to Organisational Excellence" (with Atul Kulkarni), AMDISA International Conference, LUMS Lahore, Pakistan, Nov 2004.
  • "Knowledge Management for HR" (with Janaki Naik), submitted for KM Conference 2003, Singapore, but printed as a Chapter in a book.
  • "Integrating the R&D Chain in the Supply Chain for Enhancing Profits" (with Jayalakshmi Gopal), SAPICS Conference, Sun City, South Africa, July 2002 (Accepted, could not travel to present due to passport problems).
  • "The Role of Logistics in eSupply Chains - An empirical study" (with Pinak Kulkarni), SAPICS Conference in Durban, South Africa, June 2001.
  • "Integrating the R&D chain in Supply Chain Management - A Conceptual Framework" (with Jayalakshmi Gopal), R&D Management Conference, Dec. 2000, New Delhi.
  • "Value/Cost Ratio in the Supply Chain - an Empirical Study", Association of Management. Development Institutes in South Asia (AMDISA) Conference, Pune, INDIA, March 2000.
  • "Enhancing Value in the Supply Chain through Quality Function Deployment" (with Piyalee Biswas), NATCOM 99, National Convention of Indian Institute of Materials Management Convention, Hyderabad, INDIA, November 1999.
  • "Supply Chain Management - A Conceptual Framework", (with M. Krishna Kumar and Anand Godse), International Conference on Supply Chain Management, MDI Gurgaon, INDIA, November 1998 and Second International Conference on Operations and Quantitative Management, Nirma Institute of Management, Ahmedabad, INDIA, January 1999.
  • "Reengineering the Supply Chain" (with Anand Godse and M. Krishna Kumar), Second International Conference on Operations and Quantitative Management, Nirma Institute of Management, Ahmedabad, INDIA, January 1999. "Logistics in India - Has it come of Age?" (with M. Krishna Kumar), NATCOM 98, National Convention of Indian Institute of Materials Management Convention, Mumbai, INDIA, October 1998.
  • "Strategic Planning - The Case of a Technology Company" (with A.P.Bhupatkar and S.P.Kandalgaonkar), Association of Management. Development Institutes in South Asia (AMDISA) Conference, BHUTAN, April 1998. "Sharing Vision - The IMDR Experience", (with A. P. Bhupatkar), Association of Management. Development Institutes in South Asia (AMDISA) Conference, Colombo, SRI LANKA, April 1996.
  • "Articulating Community Vision....", (with A. P. Bhupatkar & A. G. Sapre), Association of Management. Development Institutes in South Asia (AMDISA) Conference, Colombo, SRI LANKA, April 1996.
  • "Sharing Vision - The IMDR Experience", (with A. P. Bhupatkar), European Group for Organisation Studies (EGOS) Colloquium, Istanbul, TURKEY, July 1995. (Accepted, could not travel to present).
  • "The MBA - Swollen Head and Spindly Limbs", (with A. P. Bhupatkar and S. Pradhan), South Asian Journal of Management, India, 1995.
  • "Concordance and Conflict in Strategy Ownership amongst Firmrsquo;s Managers", (with P. McKiernan), British Academy of Management (BAM) Annual Conference, Lancaster, UK, Sept. 1994.
  • "Mode of International Entry: An Empirical Test", (with P. Mckiernan and J. R. Pandian), British Academy of Management (BAM) Annual Conference, Cranfield, UK, Sept. 1993.
  • "Concordance and Conflict in Strategy Ownership amongst Firmrsquo;s Managers", (with P. McKiernan), European Institute of Advanced Studies in Management (EIASM) Conference, Brussels, BELGIUM, May 1993.

Book Chapter:

  • Jha, Bidyanand (2017), “Healthcare Management: A comparative assessment of Apollo and Fortis”, Global Healthcare Management and Business Issues, Excel publication, ISBN- 9789386256317, Page – 26-36.
  • Jha, Bidyanand (2017), “Online medicine market: A study of Netmeds.com”, Global Healthcare Management and Business Issues, Excel publication, ISBN- 9789386256317, Page – 88-100.
  • Jha, Bidyanand (2017), “Social Media and Academia”, Global Healthcare Management and Business Issues, Excel publication, ISBN- 9789386256317, Page – 109-134.
  • Jha, Bidyanand (2017), “Online and Social Media environment: Impact on medicine markets”, Global Healthcare Management and Business Issues, Excel publication, ISBN- 9789386256317, Page – 186-198.
  • Jha, Bidyanand (2017), “Mobile apps and Healthcare: Benefits, risk and best practices”, Global Healthcare Management and Business Issues, Excel publication, ISBN- 9789386256317, Page – 199-213.
  • Jha, Bidyanand (2017), “Healthcare Management: A study of south Asian countries in healthcare investment”, Global Healthcare Management and Business Issues, Excel publication, ISBN- 9789386256317, Page – 241-263.
  • Jha, Bidyanand (2017), “China and India: A comparative study on Healthcare expenditure”, Global Healthcare Management and Business Issues, Excel publication, ISBN- 9789386256317, Page – 285-301.
  • Jha Bidyanand (2016), “Social Media Presence: A framework for adaptation of social media in academia”, Indian Journal of Higher Education , Vol. VII, Issue II, pp- 35.
  • Jha Bidyanand (2012), “Managing Ethical Standards: A critical review about five myths of ethics”, Page number 374-80, ISBN: 9788174469441, Excel Book Publication, Ethics in Business and Corporate Governance”.
  • Jha Bidyanand (2009), “Beauty of Supply Chain in Retail Industry: An Indian Perspective”, Retailing in India, Page number 412-18, ISBN: 9788174467584, Excel Book Publication, “Marketing in Emerging Market”.

International Journal:

  • Jha Bidyanand et.al (2016), “Online Purchase Intention: A Study of Automobile Sector in India” , Review of Interdisciplinary Business Research in Management and Economics (RIBER)
  • Jha, Bidyanand (2015), “Online Purchase Intention on Tablet PC: Role of Social Media and Learning Style”, European Journal of Economics and Management (EJEM).
  • Jha Bidyanand (2015), “Purchase Intention of Apparel Brand: Influence of Social Media and Learning Style”, Journal of Business Management and Research.
  • Jha Bidyanand (2015), “Social Media communication and Purchase Intention: Learning Style as Moderating Variable”, International Journal of Social Science and Research”.
  • Jha Bidyanand (2014), “Social Media, Brand Community, User generated comments and Brand Loyalty: Study of Indian Youth”, International Organization of Scientific Research.
  • Jha Bidyanand (2014), “Mobile and E-commerce: Study of Indian Young Consumer”, International Organization of Scientific Research.
  • Jha Bidyanand (2012), “Total Quality Management in Management School in India”, Indian Journal of Higher Education.
  • Jha Bidyanand (2012),”The Art of Balancing Change: The FDI effect in Indian Retail”, Shodh Drshti, BHU, India.
  • Jha Bidyanand (2012),”Neuro Marketing: Antidotes to Marketers”, The International Journal of social Science, Singapore.
  • Jha Bidyanand (2012), “TAM and E-tax User Intention: A study of North Karnataka”, South Asian Journal of Marketing and Research”.
  • Jha Bidyanand (2012), “Developing Right Human Equation: Learning from Indian Mythology”, International Journal of Commerce Management and Information Technology.

Case Study Published:

  • Jha Bidyanand et.al (2016), “Patanjali: Capturing Indian Market”, Case Centre, USA.
  • Jha Bidyanand (2015), “Social Media Marketing: A study of Makemytrip”, Springer Publication.
  • Jha Bidyanand (2012), “Strike at MUL then (2000-01) and Now (2011)”, Hummingbird Publication.

International Conferences:

  • Jha, Bidyanand (2017), “Healthcare Management: A comparative assessment of Apollo and Fortis”, Global Healthcare Management and Business Issues, International conference on Healthcare and Global Issues, Kirloskar Institute of Advanced Management Studies, Pune.
  • Jha, Bidyanand (2017), “Online medicine market: A study of Netmeds.com”, Global Healthcare Management and Business Issues, International conference on Healthcare and Global Issues, Kirloskar Institute of Advanced Management Studies, Pune.
  • Jha, Bidyanand (2017), “Social Media and Academia”, Global Healthcare Management and Business Issues, International conference on Healthcare and Global Issues, Kirloskar Institute of Advanced Management Studies, Pune.
  • Jha, Bidyanand (2017), “Online and Social Media environment: Impact on medicine markets”, Global Healthcare Management and Business Issues, International conference on Healthcare and Global Issues, Kirloskar Institute of Advanced Management Studies, Pune.
  • Jha, Bidyanand (2017), “Mobile apps and Healthcare: Benefits, risk and best practices”, Global Healthcare Management and Business Issues, International conference on Healthcare and Global Issues, Kirloskar Institute of Advanced Management Studies, Pune.
  • Jha, Bidyanand (2017), “Healthcare Management: A study of south Asian countries in healthcare investment”, Global Healthcare Management and Business Issues, International conference on Healthcare and Global Issues, Kirloskar Institute of Advanced Management Studies, Pune.
  • Jha, Bidyanand (2017), “China and India: A comparative study on Healthcare expenditure”, Global Healthcare Management and Business Issues, International conference on Healthcare and Global Issues, Kirloskar Institute of Advanced Management Studies, Pune.
  • Jha Bidyanand (2017), “Adaptation of social media in academia”, International Conference on Digital Marketing, SIES Management School, Mumbai.
  • Jha Bidyanand (2016), “RJIO: Revolutionizing the Indian Telecom Industry”, International Case Competition, ICBM Business School, Hyderabad.
  • Jha Bidyanand et.al.(2016), “Social Media Adaptation in Academics”, ICFAI Business School, Pune.
  • Jha Bidyanand et.al.(2016), “Online Purchase Intention: A Study of Automobile Sector in India”, Society of Interdisciplinary Research (SIBR), Bangkok.
  • Jha Bidyanand (2014), “Social Media and its impact on online purchase of Indian Teens”, International conference of management, Society of Interdisciplinary research, Hong-Kong.
  • Jha Bidyanand (2013), “Factor affecting Purchase intention in mobile shopping in India”, International conference of management and information science, Bangkok.
  • Jha Bidyanand (2012), “Perception towards usage of mobile internet for E-commerce: A Study of Indian teens”, 7th International Research conference of Management and Finance, University of Colombo, Sri Lanka.
  • Jha Bidyanand (2011), “The art of balancing change: The FDI effect in Indian retail”, International conference of management, SDM CBS, Dharwad, India.
  • Jha Bidyanand (2010), “The five myths of Ethics: A case of management education”, International conference of management, RVIM, Bangalore, India.
  • Jha Bidyanand (2009), “Factors affecting organized retail in India: The FDI crossroad”, International conference of management, RIM (Rourkela Institute of Management), India.

Best Paper Award

  • Jha Bidyanand et.al.(2016), “Social Media Adaptation in Academics”, ICFAI Business School, Pune.
  • Jha Bidyanand et.al.(2016), “Online Purchase Intention: A Study of Automobile Sector in India”, Society of Interdisciplinary Research (SIBR), Bangkok.
  • Jha Bidyanand (2012), “Perception towards usage of mobile internet for E-commerce: A Study of Indian teens”, 7th International Research conference of Management and Finance, University of Colombo, Sri Lanka.

Article Publications:

  • Use of Social Media by the Students of Management Institutions at Davangere District, Karnataka. [Click here to Download]

Area of Research:

  • Information Literacy
  • Digital Literacy
  • Library Management System

Publications in International Journal:

  • N Parvathamma and Danappa Pattar (2013)-“Information Literacy Among Rural Community in an Economically Backward Region of Hyderabad Karnataka,” India. Journal of Agricultural and Food Information , 14, 26-36.
  • Anandhalli, G., & Pattar, D (2015)-“Scholarly communication of the vikalpa from 2003-2012: A scientometric study”. International Journal of Information Science and Management, 13(2), 27-40.

Publications in National Journal:

  • N Parvathamma and Danappa Pattar (2013) - “Digital Information Literacy among Post Graduate Management Students, Davangere Dist. Karnataka”. Annals of Library and Information Science. 60, 3, 159-166.

Conference Paper Published (International):

  • Danappa Pattar and Prakash S. Use of Social Media by the Students of Management Institutions at Davangere District, Karnataka (2015), Manipal, TAPMI.
  • Danappa Pattar and Gavisiddappa Anandhalli (2012). Information Competence Among rural community of Bellary District, karnataka. Information Literacy in Promoting E-Resources and its Empowerment for LIS Professionals (pp. 287-293). Bangalore: Don Bosco Institute of Technology.

Publications and Conference Proceedings

  • Study of pension system in India and the potential role of national pension scheme (NPS) in managing social security, International Research Journal of Commerce, Business and Social Sciences IRJCBSS, ISSN: 2277-9310, Vol.1, Issue 12 (III), March 2013
  • A Study On Investment Decisions Of a Common Man, AMIEMT International Journal, ISSN No 2322-557 in Vol 1-No 3. Co-author.
  • Impact of organized retailing on Agri Food supply chain in India”, UGC National Conference on Modern Business Practices in Global Scenario, conducted by Annamalai University on 23rd March 2012. Co-author
  • Retailing in India Rural Market- Opportunities, challenges and Innovative Approaches, The next Big Frontier in retailing””, International Conference on Emerging Markets and Issues in Management, conducted by VIT Business School on 16th March 2012. Co-author
  • Fostering Entrepreneurship in Academic Institutions, presented in National Conference in Kashibai Navale Engineering and Management College, Sinhgad, Pune in March 2011. Won the best paper award. Co-author

Papers under Review

  • A research paper on “Trailing Brand Personality” is under review by Indian Journal of Marketing
  • A case study on “Social Media and Customer Engagement: Make My Trip” for a Services Marketing Book, under review with Springer Publication.

Working Papers

  • A research paper on “Online Purchase Intention: A study of Auto Sector in India”
  • A research paper on “Effect of Brand Personality congruence on Brand Preference”
  • A case study on “Indian Noodle War and Wai Wai”

Publications:

  • India's Energy Security - Critical Considerations, Global Business Review 17(6), co-authored by Dr. R. K. Arora.
  • Analysing Financial Performance of Indian Energy Companies- A study of the Return on Average Capital Employed (ROACE) and Correlation, International Journal in Management and Social Science (to be published)

Reviewer for Research Journal:

  • Energy Policy, is an international peer reviewed journal of Elsevier with ISSN:0301-4215 (Thomson Reuters Journal Impact Factor of 3.045 in 2015)

Area of Research:

  • Finance, Banking Published Publication

Paper Submitted/Presented in Conferences:

  • Presented a paper on ‘Break even Analysis’ for WIRC of ICWAI Journal, Mumbai