Dr. Amit K. Sinha is MBA from Utkal University and PhD in Marketing from prestigious FMS, University of Delhi. His PhD work was well received and acclaimed for providing a new model in the area of Family Purchase Decision Making. It simplified the complicated model of Engel-Blackwell-Kollat Model and Howarth-Sheth Model. He is a university rank holder in graduation and post-graduation level.
He represented his views at numerous forums organised by institutions like NITIE, AIMA, INFOMS, RMAI, FMS, IIML, MDI. He is having three decades of experience in Corporates and Academics and has worked at seniors’ positions in various reputed B-Schools like ICFAI, NMIMS-Mumbai, ISB&M-Pune (at the Director Position) and MIT School of Business, Pune (at the Associate Director Position) and MIT World Peace University (at the Director – Admission Position) before joining KIAMS Pune Campus. He has been adjudged as the best faculty in the area of market research and also won acclaimed for his marketing faculty team by winning the best department award of NMIMS. He was given Best Leadership Award by WCRC Leaders Excellence Award, Delhi and he was recognised for his contribution in management excellence by Bharati Vidyapeeth, Pune.
Before joining the academics, he worked in corporates like Crompton Greaves, ABC India Ltd (a TCI Bhoruka Group) and Salora International. His stint at Crompton Greaves led to the launch of many successful new products which later was studied in his PhD work and was used in the publication of research papers.
He has been inclined towards research and consultancy. He has many publications in National and International Journals. The citation of his research papers was found in the journals published by the American Marketing Association. His paper “Recession-Time to Innovate” published by Nielsen Media Research Group Publication Nielsen Media Research Group Publication, USA received acclaim from the corporates all over the world. He was invited as a reviewer for the world famous books of Kotler’s Marketing Management (12th and 13th Edition) and Shiffman and Kanuk’s Consumer Behavior. He chaired sessions in the conferences held in the area of Marketing at various forums.
His major research areas of interest include Brand Management and Consumer Behaviour with some peripheral research interest also in the area of Brand Equity and Brand Resonance, His papers were well acclaimed in the recently held conference of ICCMI 2016 4th International Conference on Contemporary Marketing Issues in Heraklion, Greece and ICIBM 2017 4th International Conference on Innovation in Business and Management in Turku, Finland for giving new insights in the area of Brand Equity and Brand Resonance. He did consultancy majorly with Dr. Reddy Laboratories, Mercedes Benz, HDFC Bank, Pepteller, eServ, ICICI Bank, Incredible India Campaign, SPSS South Asia, Market Research Insight etc. He did various training program on various marketing domains with Mercedes Benz, Dr Reddy Labs and Ranbaxy of their senior executives and foreign delegates who came for induction program. He is an active member of Institute of Management Consultants of India and Rural Marketing Association of India.