Posted on: September 28, 2011
Case studies are a very integral aspect of an MBA education. They help students realise the crucial fact that there is more than one right answer to any challenge. This right answer depends on several aspects which in turn depend on assumptions and the definition of the challenge.
eMBArkers started out as a case study in itself. But that is quite another story. Each month, eMBArkers holds a case competition.
During the August 2011 case competition, KIAMS secured a position in the best 5 teams in the event, “eMBArkers”. The Jury consisted of Dr. T M Manjunath, Former Director Monsanto Research Centre, Prof. Krishanu Rakshit, Faculty at IIM Calcutta and Prof. Srinivasa Rao Chalasani, Faculty at ASoME. The top 5 teams (in random order and NOT the winning order) are as below –
A case of two tales: Genetic contamination and Green revolution
The case team Genesis from KIAMS presented was about an MNC which after the success of its genetically modified seeds in UK started making genetically modified seeds (BT sunflower) in India too. But a few scientists, farmers and social activists were agitated by this. The case was mainly about the strategy used by the company to continue operating in India. The company had been a centre of controversies since it started the trials for its BT sunflower in India.
“Analysing this case really helped us to understand the basic concepts of strategy as well as licensing model,” said Shikha Gupta, a student at KIAMS, a top B-School with campuses in Harihar, Karnatak and Pune, Maharashtra. KIAMS believes in using the case study method to tutor its budding managers, and team Genesis proved it by being in the top five selected teams.
“It was an unique exposure and we at KIAMS are trying our best to approach management through such innovative platforms,” Rajesh, another team member who fought long and hard for the recognition of his case study says.
The best part is that teams may come and teams may go, but the experience, the thrill of the fight will remain etched in the memories of these KIAMS students for the rest of their lives.
Categories: Case study and Research