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KIAMS Marketing Student Engineers Career Path, Lands at Ashok Leyland

Posted on: February 27, 2012

   Abhishek Sharma is a popular student at the Kirloskar Institute of Advanced Management Studies (KIAMS). However, that didn’t     prepare his friends for what was to follow. On the completion of his fourth term, this brilliant academic and head of the KIAMS marketing club bagged a job with one of the most prestigious employers in the country –Ashok Leyland.

A major in core marketing, Abhishek takes pride in what he calls his “C-quotient.” “It is important to be confident of oneself. Be yourself and celebrate your individuality.” That, he feels, is the key to his getting through a multi-layered selection process of the placement cell. He went through rounds of resume- selection, group discussions and interviews. It was a win-win situation for both, the company and Abhishek. The former got an efficient employee, the latter, his dream job.

As a more experienced candidate, he advises fellow students to be sure of their fundamentals. The numerous concepts of marketing form the basis of the marketing structure. The panel and group discussions aim at testing these significant bullets of marketing studies.

Along with the theoretical know-how, one must be able to apply it to situations. The GD further analyses one’s capability in practice. Talking about his own GD, Abhishek describes how he had to apply marketing theorems to the functional processes of the company he had interned with.

A student of Kendriya Vidyalaya, Panipat, Abhishek has done an undergraduate course in engineering. “Since my father was an engineer, I was expected to follow in his footsteps.” Towards the end of the fourth year, however, realization dawned on him—that a young man good at designing strategies, advertising and communication wasn’t really cut out for engineering. Soon enough, Marketing at KIAMS happened.

Today, Abhishek looks back with a smile. “I am highly indebted to KIAMS. The faculty here is great. Mr Ananthram and Mr T. Vishwanathan have been more than mentors to me.” He says his seniors, like his professors, always had an encouraging word for him. “At KIAMS, the faculty and fellow students share a strong bond. One does not get a chance to feel lonely or lost,” he says.

His success mantra: Focus on your strengths; your weaknesses will diminish.

Categories: Interview , News Room , Placements