Kirloskar Institute of Advanced Management Studies

Kirloskar Institute of Advanced Management Studies

KIAMS undergoing transformational changes, says Dr C N Narayana

Posted on: January 12, 2017

Dr. CNN interview with Careers360

Dr C N Narayana, Director of Kirloskar Institute of Advanced Management Studies, in an interview with Careers360 talks about the various initiatives that are taken by the institute to keep its curriculum in sync with changing times, the new programmes that are being launched and how they turned challenges into opportunities.
Read the excerpts of the interview of Dr C N Narayana, KIAMS Director.

Careers360: What have been the achievements of your B-School in the academic year 2015-16?
Dr Narayana: In the past two years, KIAMS underwent transformational changes. The year 2015 -16 undoubtedly saw remarkable improvement in the intake quality and the placement record was better owing to improvement in average salary. KIAMS was accorded recognition by various agencies and the institute won awards for industry connectedness and academic excellence. The institute was ranked fourth by NHRDN-People Matters Ranking.

Careers360: What has been the application trend at your institute in the past two-three years?
Dr Narayana: There has been an increase of 140 per cent in applications as compared to last two years.

Careers360: What is the admission criteria for KIAMS?
Dr Narayana: KIAMS accepts the scores of CAT, XAT, CMAT and MAT. This year onwards we will be accepting the GMAT score as well.
KIAMS does profile based shortlisting which means that academic records from 10th board to graduation are taken into account apart from the percentile secured by the candidate in the entrance exams. We have a combination of Extempore or GD with PI to complete the process. The final merit list is prepared on the basis of the performance of the candidate in each of these stages.

Careers360: What are the steps that you plan to take to enhance the curriculum and pedagogy of the two year management programme of your institute?
Dr Narayana: Aiming to upgrade the quality of the curriculum, an Academic Advisory Council has been formed. The council consists of eminent educationists and professionals who fine tune the curriculum periodically. The objective is to ensure that our students meet the demand of the industry. We continue to improve the quality of the curriculum through Board of Examiners (BOE). In order to ensure that our students get an increased first hand training, we have increased our Summer Internship Process (SIP) through Business Immersion (BI). Students will now have an opportunity to intern for four months. We are mulling to invite professors from abroad so that our students get a global perspective.

Careers360: Are there any new programmes which have been introduced in your institute?
Dr Narayana: We have introduced specialised courses in Marketing Analytics & Applied Marketing Research. Both the courses are in accordance with the emerging trends in Analytics and meet the requirements of the industry.

Careers360: What is the total number of credits in your flagship PG programme? How many credits are assigned for non-academic activities?
Dr Narayana: We have total 129 credits in the PGDM which includes field activity of BI. At KIAMS, apart from four semester of contact sessions, the students undertake Business Immersion, a 4 month internship. This internship is of 24 credits and it is jointly evaluated by faculty and company guide. Students have to submit weekly tracker, monthly reports and the final report followed by a presentation and viva. Students have the option to take additional elective courses for completion of the programme.

Careers360: How has been the placement trend in your school for the year 2016. Kindly share the data for the same.
Dr Narayana: The academic year 2016 saw 99 per cent placement with higher average salary vis-à-vis previous years. More than 80 companies participated in the final placement process. Participating firms were from diverse sectors such as E-commerce, Consulting, Analytics, Manufacturing, IT, Telecom, Market Research, Beverages, Banking, Financial Services, Retail, Real Estate, Sports and others. Our SIP is 100 per cent for the current batch.

KIAMS Placement Statistics 2016

Number of participating students 91
Number of participating companies 80
Number of first time recruiters 22
Number of offers 90
Average salary Rs. 5,35,000 lakh per annum
Highest salary Rs. 14,00,000 lakh per annum
Lowest salary Rs. 3,60,000 Lakh per annum
Highest recruiting sector Financial, Telecom, IT
Highest recruiting domain/profile/function Marketing
Company making highest offer 7
Top recruiting companies Amazon, Developer Group, Oracle Financial, Deloitte, Coffee Day Beverages, Exponential, HDFC Bank, HDFC Asset Management, HFFC, Headout, Bridgestone, Nielsen

Careers360: Do you have an incubation cell or entrepreneurship cell at KIAMS?
Dr Narayana: We have ‘EMERGE’ at KIAMS which is an entrepreneurship cell. This cell conducts various activities related to branding, marketing, and fairs. They are able to run a small business profitably. They are guided by faculty members. ‘KARABOR’ is one such event which is student driven activity to learn such skills. Apart from this, we are now talking to couple of organisations from Karnataka to establish an incubation cell at Pune campus, the results of which will be visible in the next two years.

Careers360: What steps should be taken to increase transparency in CAT exam with an aim to restore faith of students?
Dr Narayana: Releasing the answer key post CAT examination result declaration is a good option. However, this will increase the applications for revaluation and administrative workload of the IIMs. Currently, this is the only option to bring transparency in the system.

Careers360: What are the key challenges that you have faced and how did you turn them into opportunities?
Dr Narayana: The key challenges faced by management education today are- mushrooming B-schools, capacity utilisation, regulatory control, student quality, qualified faculty and the academic freedom if it is a private B-school, infrastructure funding and placements. I faced all these challenges and turned them into opportunities by adopting the approach of connecting, collaborating, co-creating with an aim to bring a change in the way we look at Management Education as a value proposition for all the stakeholders.

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