Kirloskar Institute of Advanced Management Studies

Kirloskar Institute of Advanced Management Studies

Excited about interning: Dirsya Vijayan

Posted on: June 15, 2011

Q. Why did you choose KIAMS?

I chose KIAMS because of 2 reasons:

  • I couldn’t attend the interview call from another institute. Of the offers I had, family friends and seniors preferred KIAMS to any other B-school.
  • I always wanted to specialize in Marketing Majors. And KIAMS had Prof. Anantram who is a great Marketing guru. My seniors, including alumni from KIAMS, suggested I join KIAMS for a specialization in Marketing.


Q. What will you be doing in the Internship?

My internship was at Future Group. Our main aim was to improve customer awareness of Star & Sitara – the beauty chain from Future Group. We had to design promotional activities and contact corporate houses for Corporate Tie-ups. We also had to conduct activities in colleges and societies. Our project also involved customer interaction, competitor analysis as well as working on customer feedback for improvements at different levels.


Q. How has KIAMS prepared you for the internship?

The different concepts learned in Marketing Management 1 & 2 helped me think on different aspects that required improvements. I understood the business better. The reason why things are done a certain way made sense to me, because I knew why they were done that way. My classroom learning came to my aid and I could clearly see what improvements are required.



Categories: Internship , Interview