Kirloskar Institute of Advanced Management Studies

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Kirloskar Institute of Advanced Management Studies

Excited about interning: Dirsya Vijayan

Posted on: June 15, 2011

Q. Why did you choose KIAMS?

I chose KIAMS because of 2 reasons:

  • I couldn’t attend the interview call from another institute. Of the offers I had, family friends and seniors preferred KIAMS to any other B-school.
  • I always wanted to specialize in Marketing Majors. And KIAMS had Prof. Anantram who is a great Marketing guru. My seniors, including alumni from KIAMS, suggested I join KIAMS for a specialization in Marketing.

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Q. What will you be doing in the Internship?

My internship was at Future Group. Our main aim was to improve customer awareness of Star & Sitara – the beauty chain from Future Group. We had to design promotional activities and contact corporate houses for Corporate Tie-ups. We also had to conduct activities in colleges and societies. Our project also involved customer interaction, competitor analysis as well as working on customer feedback for improvements at different levels.

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Q. How has KIAMS prepared you for the internship?

The different concepts learned in Marketing Management 1 & 2 helped me think on different aspects that required improvements. I understood the business better. The reason why things are done a certain way made sense to me, because I knew why they were done that way. My classroom learning came to my aid and I could clearly see what improvements are required.

 

 

Categories: Internship , Interview