Kirloskar Institute of Advanced Management Studies

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Kirloskar Institute of Advanced Management Studies

Congratulations to Dr. D Murthy and Dr CN Narayana

Posted on: October 23, 2015

For co-authoring a case-study ‘DAIMLER’S ENTRY INTO THE INDIAN TRUCKING MARKET’ with MacLachlan, D. (University of Washington) & Chandra, A. (University of Houston-Clear Lake (UHCL)) – amongst the top writers in US. The case-study has been published by the prestigious Case Centre.

The case study looks at the Indian heavy trucking market and the classic strategy case of how domestic players respond to the entry of a new foreign firm.

The case is available at http://www.thecasecentre.org/educators/products/view?id=130531#.ViXMfl8amPc.facebook

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